Category: Science
Copyright/published Year: 2006 by Jossey Bass
ISBN: 0787982679
Binding: Cloth
Description:
AC/DC tells the little-known story of how Thomas Edison ì
wrongly bet in the fierce war between supporters of alternating ì
current and direct current. The savagery of this electrical ì
battle can hardly be imagined today. The showdown between AC and ì
DC began as a rather straightforward conflict between technical ì
standards, a battle of competing methods to deliver essentially ì
the same product, electricity. But the skirmish soon metastasized ì
into something bigger and darker. In the AC/DC battle, the worst ì
aspects of human nature somehow got caught up in the wires; a ì
silent, deadly flow of arrogance, vanity, and cruelty. Following ì
the path of least resistance, the war of currents soon settled ì
around that most primal of human emotions: fear. AC/DC ì
serves as an object lesson in bad business strategy and poor ì
decision making. Edison's inability to see his mistake was a key ì
factor in his loss of control over the "operating system" for his ì
future inventions-not to mention the company he founded, General ì
Electric.
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