Interior of Castlemoyle Books in downtown Pomeroy, Washington

From the Shelves at Castlemoyle.com

 

Original Price: $24.95
Your Price: $22.65
You Save: $2.30

 

AC/DC The Savage Tale of the 1st Standards War

 

Category: Science

 


Author:
Tom McNichol

 

Copyright/published Year: 2006 by Jossey Bass

 

ISBN: 0787982679

 

Binding: Cloth


Description:
AC/DC tells the little-known story of how Thomas Edison wrongly bet in the fierce war between supporters of alternating current and direct current. The savagery of this electrical battle can hardly be imagined today. The showdown between AC and DC began as a rather straightforward conflict between technical standards, a battle of competing methods to deliver essentially the same product, electricity. But the skirmish soon metastasized into something bigger and darker. In the AC/DC battle, the worst aspects of human nature somehow got caught up in the wires; a silent, deadly flow of arrogance, vanity, and cruelty. Following the path of least resistance, the war of currents soon settled around that most primal of human emotions: fear. AC/DC serves as an object lesson in bad business strategy and poor decision making. Edison's inability to see his mistake was a key factor in his loss of control over the "operating system" for his future inventions-not to mention the company he founded, General Electric.

 


Condition Information

This book is new.

 

 

 

 

 

 

 


Comments to: castlemoyle.com
© Castlemoyle Books and Gifts

Office hours are 8:30 a.m. to 4:30 p.m. (Pacific Time)
We are closed weekends and U.S. Holidays

Castlemoyle Books
694 Main Street
Mail: PO Box 520
Pomeroy WA 99347
Phone: 509-843-5009
Toll Free Orders 1-888-SPELL-86
Fax: 509-843-3183
email: info@castlemoyle.com

 

Page Name: www.castlemoyle.com/shopping/display.asp?idno=SCIE35261